Hotel Repositioning

Repositioning Services

  • Cost Benefit Analysis
  • Market Research
  • Test Marketing
  • Strategic Planning
  • Concept Development
  • Project Management
  • Sales & Marketing Planning

Hotel Repositioning

Repositioning goes far beyond physical renovation for a property. We believe it’s one part to a comprehensive plan for attaining medium- to long-term financial, operation, and market strength.

From assessing feasibility, culling feedback from frontline employees and guests, to regularly measuring effectiveness of the implemented strategies, Prospera provides relevant and progressive hotel repositioning services for a variety of limited and full-service independent and branded hotels and resorts.

In alignment with the current market, our strong brand relationships and experience enable us to accurately position, as well as reposition our clients’ properties for today and tomorrow. Methods include analysis of trends, day-to-day performance, and competitive market performance.

Learn more about some of our repositioning clients. To discuss your potential hotel reposition project, contact us. We’ll arrange a consultation with our leadership team.

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